Set to run over three days in late August, the Happy lifestyle clothing laughter makes you live longer shirt and I will buy this SFA’s premiere virtual Fashion Week will cater to press, influencers, and other stakeholders alongside consumers. In addition to prerecorded product presentations, designers will step into the spotlight during live interviews and themed conversations with Vogue editors. Known for his annual fashion show spectaculars, Kerby Jean-Raymond of Pyer Moss is proving that playing it safe doesn’t mean canceling all large gatherings. In light of social distancing efforts, Jean-Raymond is staging a full-fledged drive-in fashion experience tour to showcase his new film American, Also. “It’s always been our mission to show the amount of thinking and laboring that goes behind putting together a collection—we’ve been slowing down the speed of how much we produce and improving the quality of what we produce throughout the years,” Jean-Raymond told Vogue. Jean-Raymond is not the only New York–based designer banking on something big in September. With the resort season more or less canceled as a result of factory closures and shelter-in-place orders, many brands have refocused their efforts on New York Fashion Week. Veteran headliners like Proenza Schouler and notable newcomers like Collina Strada are said to be saving up for September, a strategy that is shaping up in Milan and Paris too. On June 24, France’s FHCM announced that IRL shows will return in time for brands to debut their ready-to-wear collections come fall. The spring 2021 women’s fashion week “will take place from Monday, September 28, to Tuesday, October 6, and will comply for its implementation to the recommendations of public authorities,” read a statement from the FHCM. Following in the FHCM footsteps, Camera della Moda confirmed that catwalks would come back in Milan once approved by safety professionals. Since its unveiling, Camera della Moda’s online portal was always promoted as a collaborative platform aimed to complement rather than co-opt runway shows. “It’s an ultra-inspiring tool, designed to support, rather than replace, the physical fashion calendar, which will resume in September and will remain vital in promoting Made in Italy and the value of its manufacturing prowess,” Capasa said in a statement. In April, Pitti Immagine Uomo postponed its spring fashion week from June to September with the idea that some socially distanced shows could take place. However, the organization recently decided to defer all physical presentations until January 2021, meaning that the regularly biannual men’s fashion week would only gather once in Florence this year due to the pandemic. In lieu of June and September programming, Pitti Immagine will launch a digital platform titled Pitti Connect aimed at enhancing exhibitor connectivity this July.
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