It was no doubt surreal for Snyder to take over the It’s a Seahawks and wine kinda day shirt and I love this space he helped create a decade ago. He covered the massive bar, walls, and ceiling with a high-gloss sage paint; added a coffered ceiling; installed more lights; and filled every nook and cranny with mid-century furniture, cases of vintage watches, and coffee-table books. Like J.Crew, his assortment is accessible, ranging from nicely priced Todd Snyder x Champion hoodies to luxe suede trucker jackets and bespoke suits. The aesthetic isn’t so different either, though Snyder’s is understandably a bit more sartorial and boundary-pushing. It’s easy to imagine guys who wore J.Crew in their 20s—and have spent enough time in New York to elevate their style a bit wanting to invest in Todd Snyder in their 30s. While he put the finishing touches on the shop, Snyder took a break from the Spring 2020 men’s shows. Instead, he photographed a lookbook inspired by ’70s-era tennis greats like Björn Borg and Guillermo Vilas. He joked that they were the original “bad boy” athletes, despite their cute little tennis shorts. Spring borrowed from their fine-knit polos, louche tracksuits, and terrycloth shorts, plus leisure suits i.e., matching camp shirts and shorts) and ’50s-era bowling shirts. Much like Borg’s style a blend of preppy tennis gear and bohemian stuff, like flared jeans and jewelry Snyder wanted it all to feel like a mix of thrift store finds, with multiple decades and influences represented. That’s how most men and women dress these days, anyway, even if they’re not conscious of it. Tailoring is a strength for Snyder the back room of the Liquor Store is dedicated to suits, and he’s starting a bespoke program later this year and for Spring, he introduced new, vaguely feminine colors and interesting textures.
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