Adding that digital layer — we’ve always done that obviously, when we think about content strategy look like, but now there has to be a virtual component in case the What No These Aren’t Mine I’m Favorite Aunt shirt also I will do this two other pillars don’t come together,” she continues. “It’s taking a lot, a lot more time and planning, and a lot more ‘what ifs. Having tried plenty of derm-prescribed topical and oral treatments throughout her youth, including Accutane, but never finding a satisfactory long-term solution, she decided to up and create her own. While studying as an undergraduate at UCLA, Martin began exploring the idea of launching her own skin-care brand, one that would offer accessibly priced acne treatments that came from a place of care rather than attacking breakouts with harsh, stripping actives.
In 2017, Martin founded Rosen Skincare, a direct-to-consumer acne care brand that wants to overhaul the What No These Aren’t Mine I’m Favorite Aunt shirt also I will do this old-school approach to treating breakouts mass brands have clung to for decades. It emphasizes natural ingredients and gentle formulas, omitting many of the harsh standbys of traditional acne products. But Martin’s motivation to help those dealing with acne extends beyond Rosen’s product formulas and into the way the brand approaches its marketing and branding as well. As an acne care consumer, Martin had taken note of the negative language often used in marketing the products, the stigma surrounding them and the toll such an aggressive approach to skin care can take. “I know what it’s like to feel super shameful of having to shop in that complexion care aisle and feel like all the brands are telling me how terrible my skin is, and we are aiming to be the opposite of that,” she says.