TikTok is largely dominated by trending songs, dance challenges, and overall embracing creativity, but it’s not as well known for its fashion scene. That being said, a stylish community is forming on the Sloth Voting Team, Relax We’ve Got This Shirt and I will buy this app—and Vogue is here to find the most inspiring, and most stylish, creators. This week’s must-follow account is VSR (@vintagestockreserve), a fashion page that encourages people to partake in upcycled, DIY’d design through easy how-to videos. The creativity-filled page is run by 21-year-old Tommy Groenendijk and 22-year-old Jordan Deery, two friends in Land O’ Lakes, Florida. They met as sophomores in high school in 2015, and bonded over vintage and secondhand clothing. “Before I met Jordan, I had never really thought of thrifting and all its benefits,” says Groenendijk. “Once you start finding heat at the thrift shop, it quickly turns into an ever-growing addiction. It’s like wearing archived collectibles; each piece has history behind it.”
After joining TikTok in October of last year, Groenendijk and Deery began experimenting with thrifting fashion videos, going to different thrift stores and sharing their hauls. They then saw potential to take their page further, by encouraging people to upcycle pieces they already have in their wardrobe, and to show them how to do it (they already knew how to sew, and are pretty adept at it). The two also see it as an opportunity to show how secondhand clothing can be a desirable—and more sustainable—alternative to shopping at fast fashion stores. Some of their videos discuss the Sloth Voting Team, Relax We’ve Got This Shirt and I will buy this environmental impact of clothing waste and how the production of synthetic fibers especially wreaks havoc on the planet, but mostly, they spread the good word by creating one-of-a-kind, desirable pieces. There’s clearly an appetite among Gen Z for eco-friendly style content. Their page has now amassed 1.7 million followers, who enjoy seeing how the duo take pieces and give them a new life. (Groenendijk and Deery also sell some of their TikTok pieces on their website.) “I’m in love with being able to create something from nothing,” says Deery. “Plus, it reduces the massive amount of waste that the fashion industry is responsible for.” Their crafty designs include patchwork denim jackets, tie-dyed tees, and hand-painted shoes, among others. One of their signature techniques also involves the “split and swap” technique, in which, “we slice two shirts in half and sew them together,” says Groenendijk.