This a whole new type of logistics and event planning that we’ve never had to do before, even on the Vintage Vote For The Fly Trump 2020 shirt moreover I will buy this content side,” Gerona says. “Every single event and trip that we’ve ever done, we’ve posted live, right? For this, the planning was a bit challenging because for instance, with movie night, we couldn’t just send the stuff and everyone was going to just post that day. We had to be meticulous. So we would purchase all the things associated with the movie night — the screen, the pillows, the rug — and send [them]out to each influencer that was participating, then make sure that they were taking their content and giving them guidance on when that post went live. Like with Revolve Around the House, the team thought about activities its customers might be interested in doing and could realistically do, safely, from their places. “We knew floral making was going to be a hit because, well, everybody wants flowers, and it always makes for a good photo,” Gerona says, as an example. She notes that the company also used this as an opportunity to work with and incorporate small, Black- or women-owned businesses, such as Offerings for flower arranging and Loria Stern for floral pastry design, into its programming. (In the past, Revolve has been criticized for its lack of racial and body diversity, particularly when it comes to its influencer casting; though the company hasn’t officially signed on, a spokesperson said Revolve has met with the 15 Percent Pledge team.)
With all of its programming, Revolve aims to provide inspiration, according to Gerona. That may have been pretty travel-heavy pre-pandemic, but now it’s become about fitness, self care and online community. Consequentially, her team has worked to shift Revolve’s messaging when it comes to the Vintage Vote For The Fly Trump 2020 shirt moreover I will buy this product it’s promoting on its feeds, from party and vacation dressing to activewear, loungewear and basics, as well as positioning itself as a destination for beauty (which has been a steadily growing category for the retailer since the pandemic began). These were all categories that, to be honest with you, in times past, when we were traveling and partying and doing these things, were harder for us to market,” she says. “This is just presented an opportunity to, I think, really grow closer to our customer and let her know that, ‘Hey, we have other things that you can come to Revolve for.’ As much as this has been such a trying time, in every single level, for the team, I do think there are opportunities that have come out of it.