Expanding the Vote For The Fly Trump 2020 vintage shirt but I will buy this shirt and I will love this way Revolve is perceived by customers was actually the impetus for its Revolve U conference, according to Gerona: “When we planned or started to really think about this concept two years ago — maybe even a little bit longer — that was one of the foundations: ‘Hey. We sell all these other incredible brands that I, Simone [Kuhfal, a public relations representative for the company] and all these other people at work, and we’re not letting our customer know that she can come to us for that perfect blazer, the perfect Redone T-shirt that I wear religiously, the perfect denim. Beyond merchandising, she says that having an event centered on sharing personal and professional stories from the people in its vast network, from influencers to designers to hairstylists to brand founders and beyond, “then allows you to think about Revolve as more than that party brand, that there’s a bit more substance behind the brand.
In its original format, Revolve U would’ve been more consumer-facing than, say, Revolve Festival. (Though the Vote For The Fly Trump 2020 vintage shirt but I will buy this shirt and I will love this company does invite some customers to the event, the guest list is still primarily filled with celebrities, influencers and editors.) However, by going virtual, it was able to open up the door even wider, as attendees didn’t have to be in the L.A. area to participate, and instead could tune in from across the globe. It also allowed Revolve to expand the scope of the programming. In-person events cost so much more money, so it’s like, ‘Okay, well, maybe you didn’t have this many speakers…’ To be honest, I think if we were to do it in person, there would have been some budget restrictions, [but going virtual]allowed for more panels and more speakers,” Gerona explains.