I think our biggest competition is mass acne care. They have such a stronghold on being the Zeds Dead Baby Zed’s Dead Vintage shirt and by the same token and first thought of many young customers when it comes to options for their breakouts and they most closely align with our pricing and ideal distribution. Our core customer at Rosen is a 16 to 24 year-old female who deals with breakouts and is looking for something she can purchase month over month without spending too much.When I had the idea for Rosen, pre-launch, I actually called it Rose Gold Cosmetics. I wanted to change it for so many reasons, and after doing a customer survey in a class of mine, Rosen won. Mine, my dad’s and my grandfather’s middle name is Rose, so I knew I wanted that in there.
From a business perspective, growth has been huge for us in Q2, which is a super fortunate thing to say. From a supply chain perspective, we had to be flexible, for sure. Packaging was out of stock everywhere and ingredients had super long lead times, but it allowed us to start forecasting a bit more and really find some wiggle room on packaging options, which only better sets us up for the Zeds Dead Baby Zed’s Dead Vintage shirt and by the same token and future, as we’re more prepared than ever. Immediate goal is to get our supply chain super tight, with the exception of supplier issues from Covid. I want to project out much further, have more stock on hand and transition into a contract manufacturer. Long-term, just continue to push DTC and retail growth and begin taking over that mass acne care aisle.